INSPIRED BY SEOUL. MADE FOR EVERYWHERE.

The collection

Seoul-inspired style, worn your way.

STYLE, YOUR WAY

A Seoul-inspired wardrobe. A style that is yours.

From a silhouette glimpsed in Seoul to the one you make your own. Explore unisex hoodies, sweatshirts, T-shirts, overshirts and beanies, finished with SR or SEOUL REBEL embroidery. Choose your cut, combine your shades and find your own rhythm. A love of Korea can be the starting point; a piece you love is all you need to belong. Beanies are available only with the SR monogram.

Compare the classic and oversized hoodies, boxy and heavyweight oversized T-shirts, overshirts. In the Journal, discover three Korean-inspired outfits.

Discover our story

FIND YOUR PIECE

Your questions. Your style.

How do I put together a Korean-inspired outfit?

Start with proportions you enjoy: a boxy T-shirt with straight-leg trousers, an oversized hoodie with relaxed jeans, or an open overshirt. Coffee shades, ecru or black bring the look together, while the SR or SEOUL REBEL embroidery connects the pieces.

Are SEOUL REBEL clothes unisex?

Yes. Choose by your proportions and the volume you like, rather than a men’s or women’s category. Our fits include oversized, boxy, classic and relaxed silhouettes. Each product page includes measurements for its own model.

Which piece should I start with?

The Hypster boxy T-shirt is an easy starting point; Asher offers a heavier jersey. Compare Voicer’s oversized volume with Drummer’s classic fit for hoodies. Radder, Worker and the two beanies complete the wardrobe. Start with the piece you want to wear every day.

Do I need to be a Korea fan to wear SEOUL REBEL?

The brand grew from a love of Korea and its approach to style. If that world is already yours, the inspiration will feel familiar. If you simply enjoy relaxed fits, deep shades and understated details, you are equally at home here.

Need help choosing? Contact us